AT&T Lead Generation
Client:AT&T
Role:Outsourced CMO
Challenge:Lead Generation
Date:2022
Website:www.att.com
Results:Sales Lift
Leveraged data-driven marketing to achieve exceptional results. Successfully increased customer acquisition by 25% while optimizing CAC to $120 per customer. Simultaneously, bolstered brand visibility by 15%, solidifying our position as a leading telecommunications provider.
Description
I spearheaded a recent paid media campaign that boosted customer sign-ups by 25%. Our strategic investment of $40,000 per month yielded exceptional results. By meticulously targeting our audience and crafting compelling messaging, I optimized customer acquisition costs to $120 per customer.
Beyond customer acquisition, I elevated brand visibility by 15% through targeted social media and display ads. This strategic approach positioned us as a leading telecommunications provider. These impressive results showcase the power of data-driven marketing and my commitment to delivering exceptional value to our customers.
